Jason Allen 11/08/16

Assembly London

Assembly London | Covent Garden Design Hotel

Want an affordable, stylish hotel in Covent Garden?

Some Assembly required.

Because it’s a sleekly designed sleeper slap-bang in the centre of town on Charing Cross Road, almost directly opposite the Garrick Theatre. In fact, you can probably see both J Sheekey’s Atlantic Bar and Mr Fogg’s Tavern from your room (along with some of the other great restaurants in Covent Garden).

Even walking up to the building, you’ll immediately feel yourself pulled in by the cyberpunkey vibe, with neon lights subtly pointing you towards the doors. Inside, the place seems to be suffused with an arty, and slightly playful approach, exemplified by the chairs in the shape of giant pink bunny rabbits strewn willy nilly about the place.


The rooms have a kind of greyscale colour scheme, with geometric patterns on the carpets, and on the walls of the bathroom – but it’s only really there to enhance the dashes of vivid colour punctuating the walls in the form of muted pink lighting features, or warm wooden headboards seemingly encircling the the bed. The amenities are pretty minimalist with only the essentials; there’s air-con, but no fridges or phones (they have an official WhatsApp if you want to get in touch with the hotel staff)

Size-wise, the rooms range from the ‘Snug’ (really, they are quite snug but make clever use of the space), to Nest, to the Den, respectively making a kind of small/medium/large continuum, and each has the essentials: superfast WiFi, a walk-in power shower, and “great soundproofing”.

And a pink bunny rabbit.


One of the real draws here is the very top floor – soon to be home to Garden Room, a bar and restaurant from the Bourne & Hollingsworth team. It’ll have staggering views across the greater part of the London skyline, from Big Ben on one side, to The Gherkin way over on the opposite side of town – you can read more about it right here.


Obviously, there’s a lot going on in the neighbourhood, from art galleries to theatres, and there are some excellent restaurants literally within sight of the place, which more than make up for the fact that the venue doesn’t have one of it own (and quite frankly, why bother trying to compete when people aren’t exactly here to stay in). You can find out what’s on offer in our Covent Garden guide or our Soho guide, but the highlights include The Palomar, BlacklockOpiumThe Blue Posts, and The Experimental Cocktail Club.


NOTE: Assembly London is open now. You can find out more, and book a room at their website right HERE.

Assembly London | 27-31 Charing Cross Road, WC2H 0LS

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Assembly London

27-31 Charing Cross Road, Covent Garden, WC2H 0LS