House Of Peroni
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House Of Peroni

House Of Peroni

The House Of Peroni | Partner Content

Eeesa that-a time again, when-a The House Of Peroni opens eetsa doors and invites-a you to enjoy a leetle taste of Italy, in-a London.

Only this time it’s different.

Because this time Peroni Nastro Azzurro have teamed up with Suz Mountford (creative director of Gingerline) and immersive storyteller Reuben Feels in order to create three different “choose your own adventure” levels, hidden within their month-long Brick Lane residency:

Level 1 (Free): Head along to The House Of Peroni any time between 29th October and 25th November (except Mondays); nod to the bouncers on your way in; head down a corridor of Italian doors; check in; and then enjoy the music and convivial atmosphere of La Cucina (a traditional Italian kitchen selling Sicilian-inspired aperitivo like chargrilled artichoke with potatoes and pennyroyal, “inside-out” pizza, meatballs and arancini with meat ragù) ; sip a Peroni Nastro Azzurro-infused cocktail on La Terrazzo (a sort of indoor pagoda), or pull up a chair amongst the paper couture dresses hanging inside La Lavanderia. Eat, drink, be merry. And try to avoid the temptation of progressing to…

Level 2 (£10): Three secret rooms hidden above the heads of Level 1 guests, each of which can only be accessed by purchasing a key from the La Dispensa. Purchase one for £10 and – depending on the room you’ve chosen to visit – you’ll either enter Il Sogno (an Italian  bedroom in which you’ll be able to taste Rhea Thierstein’s surreal interpretation of a dream); L’armadio (a mythical wardrobe inside which you can try on extravagant paper accessories created by resident paper artist Francesca Signori) or Il salottino (a “sumptuous snug” in which you’ll create (and drink) your own cocktail infusion).

Level 3 (£65): If you’re looking for a well-priced, six-course dinner in London that’s been cooked by Michelin-starred Sicilian chef Accursio Craparo and served up in the personal dining room of a feisty Italian couple then, well, this is where you’ll find it.

You-a see, there’s-a something for-a everyone at-a House Of Peroni.


NOTE: The House of Peroni takes up residence at 152 Brick Lane, London, E1 6RU from 29th October, closing 25th November. Reservations for the private dining experience are bookable via The House of Peroni website here.

ALSO NOTE: We have a guest list for Nudge Members who would like to attend the media launch night of The House Of Peroni on Wednesday 28th October (which includes complimentary drinks and aperitivo all night). To join us, please follow instructions in the padlocked chest.

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House Of Peroni

East London,


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