L’Eden by Perrier-Jouët | Partner Content
The Garden of Eden.
It’s the one place where getting your five a day can be truly dangerous.
But thankfully, the people at Perrier-Jouët have (more or less) recreated it, and replaced the pesky, curse-inducing apples with delicious, smile-inducing Champagne.
Not such a terrible idea.
Spanning both London Fashion Week and London Design Festival, L’Eden is an immersive experience built around a completely new vision of nature (which has been named after Maison Perrier-Jouët’s exclusive Eden cellar in Epernay, where its rarest and most prestigious Champagnes are kept). An unexpected contrast in an urban city like London, it’s following recent residencies in both Tokyo and Miami by taking over a two story Soho house, containing both “the world’s first bio-responsive garden” (take that, original Garden of Eden) and a stunning installation from leading Parisian designer Noé Duchaufour-Lawrance. Here’s the breakdown:
Housed on the ground floor as you come in, the place has transformed into a “living” room. Alongside beautifully designed chairs and tables (evoking the Belle Epoque design of the Perrier-Jouët bottle) hangs a vertical system of 3D-printed elements suspended from the ceiling on a network of brass tubes, which grow down from the ceiling, like branches from a pergola.
You’ll be invited to “pluck” a champagne flute from the tree, to be filled up with Perrier-Jouët Champagne. Then, you’ll move to the downstairs floor, to explore,
Designed in part by the creative minds of Bompas & Parr, this basement space is jam packed with plants which will actually follow your movements around the room. Impressed? Just wait. Because the plants’ bio-electrical output will then be used to create a generative, evolving soundscape which moves in response to you too.
And there’s a hidden cellar down there, too.
With more Champagne.
Sounds like paradise.
NOTE: L’Eden by Perrier-Jouët is free to enter HOWEVER to access the full experience, tickets – which include a glass of Perrier-Jouët Champagne and access to the Bompas & Parr bio-responsive garden – must be purchased HERE. It’s open to the public on Friday 23rd, Saturday 24th and Sunday 25th September (all other dates are invitation only) at 147 Wardour Street, W1F 8WD.
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