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Neil Frame 07/01/70


MasterCard Priceless Presents

MasterCard Priceless Presents…. 

The Seven Dials & St Martin’s Courtyard 20% Off, Traffic Free Shopping Night    (Partner Content)

According to meteorologists, spring began on the 1st March (despite March this year having been tied with 1947 as the second coldest on record, ever); but according to everyone else, spring began on the 20th March – the date of the spring equinox.

However according to the actual weather, spring still hasn’t started.

There’s a point here.

And the point is this: that no matter when spring started –

A) It’s almost finished, and

B) Summer’s about to start.

So before that happens – which’ll be on 1st June if you’re a meteorologist, and on 21st June if you’re not – MasterCard Priceless London is bidding farewell to spring and hello to summer with an alfresco evening of shopping (with 20% off at 120 stores) and entertainment in Covent Garden’s Seven Dials and St Martin’s Courtyard, on 30th May.

Complementing the summer shopping vibe and fête-like atmosphere (enhanced by the fact that the whole area will be car-free from 5pm to 9pm) will be in-store events, entertainment and some “quintessential British fun”.

In addition to shopping for less, there’ll be discounts at local bars and restaurants; gourmet street food; live bands and DJs; contortionists performing in shop windows; cocktail-making classes; complimentary BLOOM Gin cocktails for all shopping ticket holders; free Pimms, retro sweeties, popcorn and candy floss from the Seven Dial’s vintage tricycles and stalls; hard lemonade and alcoholic ice-cream at the Twisted Ice Cream Cocktail Parlour and much, much more…

AND, thanks to those 20% Off tickets, you’ll be able to get into the spirit of things by purchasing summery items from brands like Diesel, Fred Perry, Jaeger London, The Cambridge Satchel Company…

…or, if you’re expecting a proper British summer, Barbour.

Note: To access the 20% discount, you can download a Seven Dials and St Martin’s Courtyard Shopping Ticket for free HERE

Also Note: In addition to the large number of gifts, surprises and competitions running throughout the evening, the first 200 MasterCard cardholders to spend over £100 at participating stores can claim a “free luxury goodie bag” from the MasterCard Priceless London Pop-up Shop. Also anyone who shows their MasterCard and signs up to Priceless London that day can take part in a lucky dip and balloon pop to win big prizes on the spot.

(Other updates on the event available at Twitter @7DialsWC2 & @smccoventgarden, and on Facebook at facebook.com/sevendials & facebook.com/StMartinsCourtyard)


MasterCard Priceless Presents


Seven Dials, St Martin's Courtyard, Seven Dials, Central London,



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