The House Of Peroni 2013 (Partner Content)
Want to hear something funny?
Didn’t think so.
Therefore allow us, given that The House Of Peroni has finally opened its doors to the public, to instead fill your mind with three key nuggets of information about it that you know we know you want to know:
1) It looks amazing. It’s been completely redesigned since last summer and now feels roomier, with striking bars on both floors serving up a new experimental drinks menu by Gerry Calabrese.
2) It makes sense that many people assume it’s necessary to book and pay to enter The House, because places like this don’t let just anyone in for free whether they have a reservation or not… Only this place does, so snoop away.
3) On the subject of reservations, you can still reserve a table in the Costardi Brothers’ bustling kitchen or book into one of the nightly events. Also on the subject of reservations, you don’t need one to attend The House’s Friday night collaboration with Street Feast.
However if you’re more of an impulsive, “spur of the moment” type then forget about all of the options and information above. Instead relax, put it out of your mind… and when you finally decide to pay The House an impromptu visit, start slow – perhaps with a Peroni Nastro Azzurro infusion, or lounging on a couch in the cinema – and just see where the night takes you…
It’ll be somewhere fun.
“Leap And the Net Will Appear” – Zen Proverb
The House Of Peroni 2013 is free to visit, and is open daily at 41 Portland Place (between Oxford Street & Regent’s Park tube stations) until 30th November 2013. No bookings are required, but there are specific masterclasses and events you can book in advance. For further information visit The House Of Peroni website.
Enjoy alternative entertainment experiences? Check out our guide to the best of what’s on in London