London Soft Launches

London Soft Launches

London’s Soft Launches

As the old restaurateurs’ motto goes,

Softly softly, openee restaurant“.

Advice taken so strongly to heart by some, that you wouldn’t even know they were opening at all…

Well luckily we’ve got our ears to the ground, as well as some more immediately useful ones on the London restaurant scene – so between them we’ve got a pretty solid run-down of the week’s best soft openings and deals.

We update the list every Monday, so keep your eyes peeled:

Bon Vivant

So far, living well on a budget has generally extended to the Luxury range at LIDL. Bringing a little class to proceedings is French bistro Bon Vivant, who is allowing you to live the eponymous lifestyle with half price food for breakfast, lunch and dinner at their seductively-themed resto.

Details50% off food15th-23rd FebruaryReservations only, email

Breakfast Club at The Refinery, Bankside

Ever wished your life was a film? Ever wished, specifically, that it was a cult coming-of-age comedy-drama set in a 1980s American high school? Well, you can get the next best thing by joining this Breakfast Club, a real-life story where you get 50% off brunch at The Refinery Bankside.

Details: 50% off foodLast Friday of every month, 8 – 11.30amMust be booked in advance HERE

Bears Ice Cream

Purveyors of delicious iced goods, Bears Ice Cream, are offering 2-for-1 on all ice cream this weekend in honour of their first birthday. Which means you can keep trying them till you find one that’s juuuust right.

Details: 2 for 1 25th & 26th February 244 Goldhawk Road, W12 9PE

Yard Sale Pizza, Walthamstow

Yard Sale Pizza are opening a third spot in Walthamstow next week, which will not only feature their signature double-fermented dough pizzas with toppings like gorgonzola, mozzarella and ricotta with walnut pesto…but also an exclusive brunch pizza, with crumbled chorizo, avocado and a soft runny egg in which to dip garlic bread soldiers. Aaaand it’s half price too.

Details50% off food, eat-in or take-out20th-26th February15 Hoe St, E17 4SD

The Grill McQueen, Shoreditch

Brunch. Twice the meal. Half the price. If you head along to the launch of McQueen’s brunch, that is.

Details50% off food25th February | 55-61 Tabernacle St, EC2A 4AA

Famous Flames opens in Camden

There’s a dinky little BBQ joint opening up opposite Camden Town tube this week – it’s the third venture from Bea Vo after Stax and Boondocks, and it’ll be focussed on flame-grilled burgers with potato buns, and four flavours of fried wings. And they’re offering very happy meals this weekend, with 50% off.

Details50% off food, eat-in or take-out25th & 26th February11 Kentish Town Road, NW1 8NH

Number 177 Bar & Kitchen

Numbering amongst 177’s many attractions are a bar, restaurant, art gallery space, Berlin-influenced club room and retro photoautomat booth – aaand for this week, a very attractive 50% off their select soft-launch menu, offering you a sneak preview before their full launch on 2nd March.

Details50% off food, book HEREUntil 27th February177 Hoxton Street, N1 6PJ

LASSCO launch night

It was sheer madness to open a bar housed within the LASSCO architectural salvage warehouse…without a restaurant to go with it. Thankfully Jerome Slesinski and James Knox Boothman have just moved into the space to offer seasonal modern European dishes and a sharp set of cocktails – and you’re invited for canapés, cocktails and a 3 course meal to celebrate.

NOTE: The tables are now fully booked, but you can pitch up at the bar and score a few canapés if you swing by…

Details£1823rd February41 Maltby Street, SE1 3PA


Bōkan is raising the bar – and not just because it’s perched on the 38th floor of Canary Wharf’s Novotel. They also boast London’s biggest collection of gins, and modern European food prepared by the former head chef at Michelin-starred L’Atelier de Jöel Robuchon – which you can sample for half the price.

Details50% off food1st-14th MarchEmail to book, quoting “soft launch”


Main Image: Bon Vivant

Like being in the loop about London’s newest bar and restaurant openings? Check out our excellent guide to new bars in London and new restaurants in London.

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