London’s Soft Launches
As the old restaurateurs’ motto goes,
“Softly softly, openee restaurant“.
Advice taken so strongly to heart by some, that you wouldn’t even know they were opening at all…
Well luckily we’ve got our ears to the ground, as well as some more immediately useful ones on the London restaurant scene – so between them we’ve got a pretty solid run-down of the week’s best soft openings and deals.
We update the list every Monday, so keep your eyes peeled:
So far, living well on a budget has generally extended to the Luxury range at LIDL. Bringing a little class to proceedings is French bistro Bon Vivant, who is allowing you to live the eponymous lifestyle with half price food for breakfast, lunch and dinner at their seductively-themed resto.
Details: 50% off food | 15th-23rd February | Reservations only, email firstname.lastname@example.org
Breakfast Club at The Refinery, Bankside
Ever wished your life was a film? Ever wished, specifically, that it was a cult coming-of-age comedy-drama set in a 1980s American high school? Well, you can get the next best thing by joining this Breakfast Club, a real-life story where you get 50% off brunch at The Refinery Bankside.
Details: 50% off food | Last Friday of every month, 8 – 11.30am | Must be booked in advance HERE
Bears Ice Cream
Purveyors of delicious iced goods, Bears Ice Cream, are offering 2-for-1 on all ice cream this weekend in honour of their first birthday. Which means you can keep trying them till you find one that’s juuuust right.
Details: 2 for 1 | 25th & 26th February | 244 Goldhawk Road, W12 9PE
Yard Sale Pizza, Walthamstow
Yard Sale Pizza are opening a third spot in Walthamstow next week, which will not only feature their signature double-fermented dough pizzas with toppings like gorgonzola, mozzarella and ricotta with walnut pesto…but also an exclusive brunch pizza, with crumbled chorizo, avocado and a soft runny egg in which to dip garlic bread soldiers. Aaaand it’s half price too.
Details: 50% off food, eat-in or take-out | 20th-26th February | 15 Hoe St, E17 4SD
The Grill McQueen, Shoreditch
Brunch. Twice the meal. Half the price. If you head along to the launch of McQueen’s brunch, that is.
Details: 50% off food | 25th February | 55-61 Tabernacle St, EC2A 4AA
Famous Flames opens in Camden
There’s a dinky little BBQ joint opening up opposite Camden Town tube this week – it’s the third venture from Bea Vo after Stax and Boondocks, and it’ll be focussed on flame-grilled burgers with potato buns, and four flavours of fried wings. And they’re offering very happy meals this weekend, with 50% off.
Details: 50% off food, eat-in or take-out | 25th & 26th February | 11 Kentish Town Road, NW1 8NH
Number 177 Bar & Kitchen
Numbering amongst 177’s many attractions are a bar, restaurant, art gallery space, Berlin-influenced club room and retro photoautomat booth – aaand for this week, a very attractive 50% off their select soft-launch menu, offering you a sneak preview before their full launch on 2nd March.
Details: 50% off food, book HERE | Until 27th February | 177 Hoxton Street, N1 6PJ
LASSCO launch night
It was sheer madness to open a bar housed within the LASSCO architectural salvage warehouse…without a restaurant to go with it. Thankfully Jerome Slesinski and James Knox Boothman have just moved into the space to offer seasonal modern European dishes and a sharp set of cocktails – and you’re invited for canapés, cocktails and a 3 course meal to celebrate.
NOTE: The tables are now fully booked, but you can pitch up at the bar and score a few canapés if you swing by…
Details: £18 | 23rd February | 41 Maltby Street, SE1 3PA
Bōkan is raising the bar – and not just because it’s perched on the 38th floor of Canary Wharf’s Novotel. They also boast London’s biggest collection of gins, and modern European food prepared by the former head chef at Michelin-starred L’Atelier de Jöel Robuchon – which you can sample for half the price.
Details: 50% off food | 1st-14th March | Email email@example.com to book, quoting “soft launch”
Main Image: Bon Vivant
Like being in the loop about London’s newest bar and restaurant openings? Check out our excellent guide to new bars in London and new restaurants in London.