London Soft Launches

London Soft Launches

London’s Soft Launches

As the old restaurateurs’ motto goes,

Softly softly, openee restaurant“.

Advice taken so strongly to heart by some, that you wouldn’t even know they were opening at all…

Well luckily we’ve got our ears to the ground, as well as some more immediately useful ones on the London restaurant scene – so between them we’ve got a pretty solid run-down of the week’s best soft openings and deals.

We update the list every Monday, so keep your eyes peeled:

Where the Pancakes Are | Southwark

Yep, it’s er- where the pancakes are. And for one magical day this month, it’s specifically where the half price pancakes are. Because to celebrate their first birthday, they’ll be serving up their two bestsellers, the American (smoked streaky bacon, blueberries and maple syrup) and the Hummingbird (cinnamon poached pineapple, house cream, lime syrup and zest, with pomegranate seeds and toasted coconut) for half the dough, all day long.
Offer: 50% off the American and Hummingbird pancakes, 8am-9.30pm on 27th September


Voodoo Ray’s | Peckham

If you thought the standard for pizza was already pretty strong in Peckham, get ready to Ray’s it. Because the Voodoo team are making their first move down south – and not only are they bringing their inexplicably delicious pizzas, cocktails and craft beers with them, they’ve also created a new brunch pizza for the occasion.
Opened: 14th September
Soft launch? 50% off food until 1st October



Pachamama | Marylebone

Pachamama, pachapapa, pacha-everyone you know, because the glorious Peruvian restaurant is celebrating the launch of their weekday lunch menu with a delightful 50% off.
Soft launch: 50% off food for weekday lunch until 13th October

Breddos Kingly Street | Carnaby

You can never have just one taco. And you can never have just one stunningly good taco joint, as apparently the folks behind Breddos in Clerkenwell have discovered… READ MORE
Opening: 7th October
Soft launch? 50% off food until 10th October


Main Image: Pachamama

Like being in the loop about London’s newest bar and restaurant openings? Check out our excellent guide to new bars in London and new restaurants in London.

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