London Soft Launches

London Soft Launches

London’s Soft Launches

As the old restaurateurs’ motto goes,

Softly softly, openee restaurant“.

Advice taken so strongly to heart by some, that you wouldn’t even know they were opening at all…

Well luckily we’ve got our ears to the ground, as well as some more immediately useful ones on the London restaurant scene – so between them we’ve got a pretty solid run-down of the week’s best soft openings and deals.

We update the list every Monday, so keep your eyes peeled:


The Cheese Bar

If you’re not already on board, then you probably never will be. But the fact that these sloppy melty toasties are half price right now might just sway you

Details50% off till the 30th Camden Stable Market, NW1 8AH





Blacklock City

Having earnt its chops with the former-strip-club-basement-flagship in Soho, Blacklock is expanding into the City and it’s taking reservations for lunch and dinner – meaning there is now a marginally larger chance that you’ll actually be able to get in and sample some of their unbelievable chops. And roasts. And £5 cocktails.

Details50% off food, 27th-31st March13 Philpot Lane, EC3M 1DE

Number 90

This burger looks pretty good. But you know what would look even better? Another burger, next to it, completely free. Just for you. Or a friend. Whatever. The point is, thanks to riverside Hackney bar Number 90, it’s now a reality, every Thursday.

DetailsBuy a burger, get one free | Every Thursday, forever90 Wallis Road, E9 5LN


Judge not, lest ye be judged …unless ye want to run a cooking talent competition. Like The Great British Menu. Then a judge is more or less essential. And yes, that judge is certainly opening themselves up to considerable critical scrutiny by opening up a restaurant of their own, but something tells us that Andi Oliver will be just fine.

Details50% off dinner (book HERE) and brunch 10am-5pm (walk-ins only) 1st-2nd April 176 Stoke Newington Church Street, N16 0JL

Tamarind Kitchen

The bad news: Imli Street Kitchen has closed. The good news: it’s getting reincarnated as a more relaxed version of its Michelin-starred older sibling, Tamarind Mayfair. And while you share plates bearing tandoor-cooked fish, meat and game, kofta, and curries, you can also share the bill with the restaurant.

Details50% off food, book HERE 4-6th April167-169 Wardour Street, W1F 8WR

Mercer & Co Opening Lunchtime Offer

Mercer & Co appear to be very wise. Because not only have they noticed that Islington was missing a salt beef spot, they’ve also noticed that lunch is expensive. Two facts that have converged to create their soft launch lunchtime deal, which sees each day showcasing one of their lunch options for £1 when you buy a drink.

Details: £1 meal with any drink | 5th-9th April26 Chapel Market, N1 9EZ


Main Image: Blacklock

Like being in the loop about London’s newest bar and restaurant openings? Check out our excellent guide to new bars in London and new restaurants in London.

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