London Soft Launches

London Soft Launches

London’s Soft Launches

As the old restaurateurs’ motto goes,

Softly softly, openee restaurant“.

Advice taken so strongly to heart by some, that you wouldn’t even know they were opening at all…

Well luckily we’ve got our ears to the ground, as well as some more immediately useful ones on the London restaurant scene – so between them we’ve got a pretty solid run-down of the week’s best soft openings and deals.

We update the list every Monday, so keep your eyes peeled:

CLAW | Carnaby


You’re better off getting them before a night out than after.

More specifically, the kind you really want are the ones that have been sustainably sourced and expertly cooked up by crustacean eatery, CLAW. And that’s about to get a whole lot easier when they open their first permanent restaurant on Kingly Street…READ MORE
Opening: 12th January
Soft launch: 30% off food, 8th-11th January

Rudies Boxpark | Shoreditch

This Dalston favourite is launching a second joint in Shoreditch’s Boxpark this week.

Yes, it truly seems like Rudies can’t fail.

Especially when they’re offering 50% off their menu in the first week, from their signature jerk chicken to small Caribbean-inspired plates, like ackee and saltfish, and peppered shrimps…
Opening: 11th January
Soft launch:
50% off the entire bill, 11th – 14th January – sign up to the offer HERE

L’Ami Malo | Spitalfields

You might think that Breton-inspired eateries are all crêpes…

…And you’d be right. But what you probably didn’t realise is that those crêpes can come in the form of savoury buckwheat galettes, topped with confit duck leg or Morteau sausage with leek fondue; maki-inspired rolls filled with Bayonne ham; and sweet offerings with apple compote and salted caramel. Or they do, at least, at L’Ami Malo…
Opening: 29th January
Soft launch: 50% off food 16th – 27th January, reserve online HERE.


Main Image: CLAW

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