Peacocks, for all their showing off, seem deeply insecure.
Explains the name.
Thankfully though, in Soho – unlike in the animal kingdom – flashing a little sumptuous beauty doesn’t necessarily mean that’s all you’ve got going on.
Which brings us to 100 Wardour St…
…an extremely attractive bi-level space that’s been completely, and gorgeously, redesigned from the ground up (or, down, given that the second floor is underground) inside the large building that Floridita occupied before it burned down (or, up) a few years ago. And it’s a lot more than just a pretty face. Head along, and here’s what you’ll find:

1) A LOUNGE on the ground floor that’s both a restaurant and a bar. Food is served all day and spans the globe, from burgers and rib-eye steaks to harissa-glazed aubergine; Icelandic cod with orange and pecan vinaigrette; and curried kale with Ironbark pumpkin. After which you’ll be ready to commence your whirlwind tour of cocktailing history, from 1860 to modern day (in the form of ‘Heisenberg’ cocktails served in beakers).
2) A HIREABLE PLAYROOM containing both a pool table (that converts into a dining table) and a vintage jukebox. Which, quite frankly, is all you need to know.

3) AND THE RESTAURANT & CLUB, which sit underneath all of the above. As the very site where the Rolling Stones performed their first gig, it’s going to continue featuring live bands, DJs, and other entertainers (until at least 2am) for the rest of time. And if all of that makes you feel a little peckish then fear not, because you can get late-night aged fillet steaks from the Josper oven, a little yellowfin tuna tartare from the raw bar, and a couple of appropriately musical cocktails (like the Mick Jager) before hitting the dance-floor.
Where you can shake a rather beautiful tail feather.
NOTE: 100 Wardour St is open upstairs from noon on weekdays, and 11am on Saturdays; and downstairs from 6pm-2am Tues-Wed, and 6pm-3am Thurs-Sat. You can find out more, and book, on their website HERE.
100 Wardour St | 100 Wardour Street, W1F 0TN
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Carpe Diem!