Ask For Janice is an obscure reference to an audio clip on a Beastie Boys album, a Brooklyn boutique that’s “the best in men’s clothing”.
And Ask For Janice in London, as it happens, is the best in brunch.
Planted directly opposite Smithfield market, it’s got a neighbourhood (and suitably Brooklyn-esque) feel to it, with whitewashed walls, a subway-tiled bar, cement pillars dotted with polaroids, reclaimed furniture and a red neon sign buzzing above the door.
It’s a real all-day spot, packed with freelancers tucking into good coffee and Dusty Knuckle toast by day, post-work drinkers in the evenings, and a busy bottomless brunch on weekends.
Taking its cue from most other London restaurants, the vibe here is ‘produce-led small plates with a pan-global feel’. Which means you can pick and choose from dishes like London burrata with pickled watermelon and mint; pork belly with brown shrimp, fennel and chilli; and hake with yellow pea dahl and cucumber raita. Those with a sweet tooth, be warned: with just a crumble and a cheeseboard on the menu, you might need to move on for desserts.
Ask For Janice’s pièce de résistance is the bottomless brunch on Saturdays, where you can net three small plates and free-flowing Bloody Maries, Salty Dogs and Buck’s Fizz for two hours. That allows you to combine dishes like smoked salmon hash with fried quail’s egg; baked egg with Merguez sausage; bloody mary baked beans on sourdough and bubble and squeak with black pudding.
Equally popular as a bar, head here in the evening and you’ll find cocktails like the rhubarb and rosemary paloma; craft beers; and wines. Ask For Janice prides itself on the range of 40+ gins behind the bar – each of which are listed with tasting notes on the menu – and suggested combinations for G&Ts. Of course, if it all feels a little overwhelming, the barkeeps will happily give you a few pointers…
You’ll be glad you asked.
NOTE: Ask For Janice is open Monday-Saturday, 7.30am (10.30am Sat) until midnight. You can find out more, and book a table, HERE.
Ask For Janice | 50-52 Long Lane, EC1A 9EJ
Last Updated: 3rd July 2019
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