The charming little shop along Peckham’s Bellenden Road that used to be home to Bias has become, well …un-Biased.
It’s now home to an even better, brighter, even more delightfully alluring little outfit emporium: D.A.Y.
The place is named in honour of the three sisters who started it – Disha, Apee and Yukti – who all live locally in Peckham, and who come from a family of retailers with a solid 40+ years of shop-running knowhow behind them. After furnishing themselves with professional backgrounds in the worlds of fashion & marketing, they collectively decided it was time to take up the parental mantle, and opened their own boutique together. And what a boutique it is.
It’s small but perfectly formed, with a light, Scandi-chic atmosphere bought out by a minimalistic layout and snappy white walls punctuated by bright artworks from British-Indian painter Komal Madar. All in all it makes for a pleasingly relaxing & rather elegant retail experience.
The clothes brightening up the rails cover both womenswear & menswear, and roughly fall into the same Scandi-style bracket as the space itself. You’ll find a well-curated collection that reflects a broad mix of the more well-known international brands (Samsoe Samsoe, Rains, etc.) as well as smaller independent labels (Wax, Conditions Apply, etc.). They regularly add new brands they discover while traveling & researching. They’ve even recently thrown in some extremely dapper kidswear, too.
If you can’t make it in-store, luckily (what with this being the 21st century and all) they sell everything on their website, where you’ll also find their ‘buy the look’ capsules matching up entire outfits from top to bottom that you can buy/customise with a single mouse-click.
If you fancy a new DAY outfit, that is.
NOTE: D.A.Y Peckham is open now. You can find out more and make a booking at their website right HERE.
D.A.Y Peckham | 143 Bellenden Road, Peckham, SE15 4DH
Shopping got you peckish? Have a look at our guide to the best restaurants in Peckham.