Jason Allen 02/03/23
The Tweed Run 2023 | An Impeccably Well-Dressed Jaunt Around The Capital
…because you’ll be needing something snappy to hold up whichever rakishly stylish garment you choose to wear over your legs at this year’s thoroughly dapper, immensely fun Tweed Run.
It’s basically a delightfully British bike ride past some of London’s most gorgeously iconic locations. In fact, they’ve held sell-out Tweed Runs in New York, Tokyo, and for Paris Fashion Week, and now, people from the world over come to town to nab the coveted (and limited) spots in London.
The idea is for a few hundred very well-dressed people to take to the streets on their very well-dressed bikes, while taking in a picnic & some cocktails along the way. Yes, there will be a lot of tweed, but it’s also an opportunity to show off your more convivially cutting-edge side. After all, a big part of being throughly British is about setting trends rather than merely following them.
It all takes place this year on the 29th April. And here’s how the day will go:
The Morning Muster – everyone gathers at a thus far unannounced but perfectly genial location (Somerset House & St Paul’s have both featured in the past) for an ambrosial pre-ride brunch. After a few rousing blasts from the bugle, and a brisk wave of the flag, the ride begins.
The Ride – shoppers, tourists, and miscellaneous riffraff stare, mouths agape, as they see literally hundreds of tweed-wearing, bow-tie-clad, penny farthing-wielding cyclists simultaneously descend upon the city’s more famous locations. Crowds will gather, photos will be taken, and social media channels will be absolutely barraged.
Taking Tea – in order to keep everyone well refreshed, there’s a quick stop around a third of the way in for a restorative cup of tea.
The Picnic Stop – imagine a picnic, concert and village fete all rolled into one. Well, that’s the picnic stop. Everyone unrolls their blankets, entertainers are bussed in, lashings of food are bought out by both riders & organisers, and a good time is had by all.
The End Ceremony – at the finish line (which you’ll find in a beautiful park somewhere) everyone gets to enjoy a well-deserved cocktail and a bit of a knees-up. Prizes are handed out for everything from ‘best dressed bicycle’ to ‘best moustache’. But whether you win or not…
…satisfaction is guarantweed.
NOTE: The Tweed Run takes place on 29th April 2023. Tickets go on sale to the public on Friday 10th March at 12.00pm and usually sell out instantly – get poised to snap yours up HERE.
The Tweed Run | A Hush-Hush Location
Fancy a test run of your tweed? Head to Bourne & Hollingsworth Buildings, and you’ll feel right at home.
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