SEVEN

The Veuve Clicquot Widow Series | Partner Content

Not every immersive installation taking place this weekend inside a hidden, subterranean hideaway promises to feature mirror mazes and a wall of butterflies…

But this one does.

It’s called SEVEN; it’s the third installment of Veuve Clicquot’s Widow Series (which is inspired by Madame Clicquot – a trailblazer who single-handedly took on her late husband’s champagne business in 1805); it consists of seven realms, each an embodiment of one of the seven deadly sins and its opposing virtue; and it’s been curated by fashion maverick Carine Roitfeld, with a little help from friends like Tom Ford and internationally-acclaimed opera set director Patrick Kinmonth.

Now, before you ask exactly what this underground fashion / art / performance experience is really all about… we can’t tell you, because obviously it ought to be experienced rather than described. However if you have a little time available to you this Friday or Saturday evening; and if you fancy heading underground in Islington to enjoy an immersive experience that promises to combine outfits designed by Atsuko Kudo and FENDI with a wall of moving hands and a woman buried underneath a pile of mattresses…

….well, this is where you’ll find it.

NOTE: SEVEN – the third annual installment of the venerated Veuve Clicquot Widow Series – is being hosted at 17 Islington Green this Friday 20th & Saturday 21st October. There are a small number of last minute tickets still available at £35 (this includes a glass of Veuve Clicquot Yellow Label on arrival) on the Widow Series website HERE.

ALSO NOTE: 50% of the price of each ticket sold to SEVEN this weekend will be donated to The Foundation for AIDS Research.