NOW or Neverland | Partner Content
It’s time to put on your Champagne goggles.
They’re like your rosé-tinted glasses, but much, much better.
They make you see the world a bit like Dan Gurney did on June 11th 1967, after he won the Le Mans 24hr race. He felt like celebrating. So he took the Jeroboam of Moët that was handed to him on the winner’s podium, and – for the first time in race history – sprayed it over the crowd.
And it’s that celebratory, impulsive spirit that Moët & Chandon are channeling on this coming June 11th for what could be the biggest party of this summer: NOW or Neverland.
It’s being held as part of their first ever Moët Party Day; a global celebration of the world’s favourite bubbly that will see simultaneous parties in Paris, Hong Kong, and Mexico City. Across the UK, there’ll also be spontaneous bottle openings and samplings throughout 150 bars and restaurants, an unveiling of the all-new Ice Impérial (designed to be drunk on the rocks) at 60 independent wine shops around the country, and regional parties – which’ll come in handy if you’re not London bound – in Brighton, Glasgow, and Leeds.
NOW, the London event, is taking place in the grand, beautiful, and huge Grade-II listed Victoria House on Bloomsbury Square. It will present a fully-immersive hedonistic experience, like you’ve never seen before. You’ll roam (and be led) from room to room, with each one presenting new and unexpected touches. There’ll be live sets from acclaimed DJs, plus a more intimate, underground performance hidden within – but you’ll need to be a little daring to find it. To say any more would spoil it.
Oh, and everyone with a ticket will get their very own bottle of Mini Moët…
…and Champagne goggles.
Like being in the loop about London’s newest bar and restaurant openings? Check out our excellent guide to recently opened restaurants & bars in London.