Explore the new Tommy Hilfiger Store (with 30% off menswear)

Tommy Hilfiger | Partner Content

It’s hard enough for us mere mortals to keep pace with fashion.

Especially when it’s on the runway.

So it’s no mean feat for a designer to keep ahead of the curve. But placing themselves squarely at the vanguard of futuristic fashion is the Tommy Hilfiger flagship store on Regent Street, which has recently been given a sleek, Space Odyssey-worthy makeover to become the brand’s first technologically “immersive” store.

Bear with us.

Head inside and you’ll find a brightly lit, giant space-wardrobe of a store, dotted with smart screens and changing rooms fitted with IMirrors – which, naturally, can tell exactly which product you’re trying on. This, in turn, means that they can suggest other matching items, different colours, and allow you to summon other sizes to your changing room, directly from the mirror.

Add to this a customisation station, where a full-time tailor sits poised and ready to adjust new purchases in house, and where you can also monogram shirts and suits with your initials, or emboss your bag, wallet or shoes. Or, you could simply select any number of exclusive designs and see them instantly embroidered onto any item.

Whatever suits your suit.

The only thing that could make this better is, say, if you could join them for an exclusive evening where not only can you see all these things in action, but you can also peruse the Tailored collection after work hours and in comfort, welcome drink(s) in hand, and receive a Nudge-exclusive 30% off your purchases on the Men’s Tailored collection. So that’s exactly what they’ve organised.

Plus, they’re throwing in completely free monogramming to boot.

Possibly even on your boots.

NOTE: The Tommy Hilfiger menswear event takes place Thursday 8th June, 5.30pm – 8pm, at their flagship store on Regent Street. To add your name to The Nudge’s guestlist, simply nab your FREE tickets in the Box Office on this page.

Tommy Hilfiger | 138 Regent St, Soho, London W1B 5SG