Selfridges latest project involves, well, a lot of projecting.
Because they’ve opened a cinema.
In fact, it’s the first permanent department store cinema in the world. It’s got three screens in total: a 70-seat main screen, a second 59-seater, and a third 28-seater, and they’re all filled with curved rows of lush, reclining Norwegian seats. Quite what makes a Norwegian seat more comfortable, we’re not sure, but it sounds pretty lavish.
Image: Matt Writtle
They’re being operated by the peeps at Olympic Studios, who already run two boutique cinemas in Barnes & Battersea. And luxury aside, the thing that makes the Olympic-operated screens great is the sound. Here, they’ve installed some “recording-studio-quality” speakers that can both shake the earth and make a single perfect pin-drop. Such is their dedication to the decibels, they’ve even sourced popcorn bags that don’t rustle.
There’s food on demand, a membership scheme, and a cocktail bar underpinning it all for pre/post drinks. And thanks to the fact that it has its own unique entrance on Duke Street, it’s open well past the store’s own trading hours.
NOTE: The Cinema at Selfridges is open daily, 12-11pm. You can book tickets, and see the current lineup at their website right HERE.
The Cinema at Selfridges | 400 Oxford Street, W1A 1AB
Fancy something to eat while you’re there? Check out the Brasserie of Light