The Cinema At Selfridges | Three screens & an underground bar
Selfridges latest project involves, well, a lot of projecting.
Because they’ve opened a cinema.
In fact, it’s the first permanent department store cinema in the world. It’s got three screens in total: a 70-seat main screen, a second 59-seater, and a third 28-seater, and they’re all filled with curved rows of lush, reclining Norwegian seats. Quite what makes a Norwegian seat more comfortable, we’re not sure, but it sounds pretty lavish.
Image: Matt Writtle
They’re bing operated by the peeps at Olympic Studios, who already run two boutique cinemas in Barnes & Battersea. And luxury aside, the thing that makes the Olympic-operated screens great is the sound. Here, they’ve installed some “recording-studio-quality” speakers that can both shake the earth and make a single perfect pin-drop. Such is their dedication to the decibels, they’ve even sourced popcorn bags that don’t rustle.
There’s food on demand, a membership scheme, and a cocktail bar underpinning it all for pre/post drinks. And thanks to the fact that it’ll have its own unique entrance on Duke Street, it’ll be open well past the store’s own trading hours.
As for the launch flicks? They’ve got Frozen 2 and Le Mans ’66 starring Matt Damon and Christian Bale. which is internationally titled Ford Vs Ferrari.
In other words, they’re off to a roaring start.
NOTE: The Cinema at Selfridges is open now. You can book tickets, and see the current lineup at their website right HERE.
The Cinema at Selfridges | 400 Oxford Street, W1A 1AB
Fancy something to eat while you’re there? Check out the Brasserie of Light