The Cinema At Selfridges | Three screens & an underground bar
Selfridges famously doesn’t actually sell fridges.
But they are at last providing a place for you to chill, by opening the world’s first permanent cinema in a department store. It’s going to swing its doors in November, showing debut flicks Frozen 2 and Le Mans ’66 (internationally titled Ford Vs Ferrari, starring Matt Damon and Christian Bale).
It’ll be operated by the peeps at Olympic Studios, who already run two lush boutique cinemas in Barnes & Battersea. And as with those other sites, this one will focus on comfort & service, with spacious chairs, food on demand, and an underground bar underpinning it all. And as with their other sites, there’ll be a membership scheme, with all manner of juicy exclusives.
There’ll be three screens in total (with 80 seats in the two main rooms and 30 in the smaller one) and thanks to the fact that it’ll have its own unique entrance on Duke Street, it’ll be open well past the store’s own trading hours.
Sounds like the reel deal.
NOTE: The Cinema at Selfridges is due to open this November. You can sign up for updates at Selfridges’ own website right HERE.
The Cinema at Selfridges | 400 Oxford Street, W1A 1AB
Fancy something to eat while you’re there? Check out the Brasserie of Light