Secret Soft Launch

Jason Allen 05/04/24

Third Generation Sushi Master Endo Kazutoshi Is Launching A Hot New Project In Mayfair...

One Star typically isn’t a great review.

But when it’s from the people at Michelin, it’s a slightly different matter. And that’s what they gave third generation sushi master Endo Kazutoshi within one year of opening his debut restaurant in London, Endo At The Rotunda.

Well, now he’s about to open a new Japanese Grill & Sushi Bar in a grand manor house right in the heart of Mayfair. It’s going to be called NIJŪ, and naturally Nudge Members are getting in for a secret soft launch, with 50% off the food bill, plus a welcome cocktail of choice each from 17th April to 31st May, for both lunch and dinner for tables up to 6 people.

That’s right, over five weeks of soft launch.


NIJŪ is settling into a rather stately red brick townhouse pinned to the corner of Berkeley Square (which was previously home to the restaurant 20 Berkeley). Inside, it’s a rather chic and elegant mix of narrow staircases, plush carpets, and living room-style dining spaces, all underpinned by a snug little cocktail bar, Nipperkin.

The menu will revolve around Japan’s ‘Katei Ryori’ style of cooking, which translates roughly to ‘home cooked food’, and basically means comforting flavours that emphasise the quality and natural taste of the ingredients. Endo has put chef Chris Golding (formerly The Pantechnicon) in charge of the kitchen, and bussed in head sushi chef David Bury (formerly SUMI) to slice the fish.


And the cherry on top? Underneath NIJŪ is the downstairs cocktail bar, Nipperkin, which is a beautiful little hideaway with an elegant little wooden bar that barely separates the customer from the person shaking the drink. That’s one holdover from 20 Berkeley that they’re keeping.

It’s looking like it’ll be a five star experience.


NOTE: NIJŪ is set to open on 17th April. You can find out more, and make a booking at the website right here. Nudge Members are getting in for a Secret Soft Launch, with 50% off the food bill, plus a welcome cocktail of choice each from 17th April to 31st May, for both lunch and dinner. To find out how to book, check the Members’ Box at the top of this article.

Not yet a Nudge Member? Start a free trial here.

NIJŪ | 20 Berkeley St, W1J 8EE

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20 Berkeley St, Mayfair, Central London, W1J 8EE