Neil Frame 07/06/22
Burger & Lobster Soho | The Restaurant Where Pescatarians & Omnivores Happily Coexist
Timothy was sitting in a particularly opulent restaurant when his waiter enquired, “Are you ready to order, sir?”
“Almost”, replied Timothy. “I’m torn between the lobster and paying my fucking mortgage…”
When Burger & Lobster launched in Mayfair at the end of 2011, it delivered a crippling blow to this hilarious joke by offering its patrons the option of ordering either a burger, or a whole lobster, for £22.
In addition to nobly democratising Londoners’ access to lobster, Burger & Lobster’s overwhelming popularity instantly came to validate Barry “The Paradox of Choice” Schwartz’s 2004 assertion that the less choice one has, the happier one is.
Needless to say, it was an instant hit.
Since then, they’ve brought their two specialisms around the world, an expansion trail which started with Burger & Lobster Soho back in 2012.
The place has been open for over a decade now, and, inevitably, the relentless march of time has brought with it a few changes:
1) The interiors have been given a reboot, replacing the exposed brick walls and low-slung industrial lighting with shimmering blue subway tiles and opaline pendant lamps. It’s no longer in low-lit date spot territory, but has crossed definitively into breezy weeknight dinner mode, effortlessly catering for larger groups with sweeping curved banquettes.
2) Burger & Lobster Soho no longer serves just burger & lobster. Plunging advocates of Barry Schwartz’s theory into pure peril, today’s far more extensive menu encompasses oysters and seafood platters; calamari and grilled prawns; venison burgers and lobster mac & cheese to share.
3) Due to a complex and relentless onslaught of issues affecting the hospitality industry, from Brexit to Covid, to staffing issues, to broken supply chains, the lobster will now set you back a little more than £22.
Meaning that you may soon find yourself in poor Timothy’s predicament once again.
Nobody has a mortgage these days.
NOTE: Burger & Lobster Soho is open daily from noon, for lunch and dinner. You can find out more and book on their website right HERE.
Burger & Lobster | 36 Dean Street, Soho, W1D 4PS
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36 Dean Street, Soho, W1D 4PS
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0207 432 4800
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