Notting Hill might have reached worldwide fame when it became the setting for one of the most successful rom coms of all time.
But after all, this is just a neighbourhood, standing in front of a reader, asking you to love it.
Because while yes you might want to go and poke your head into the travel bookshop on Portobello Road, you’d be much better off exploring some of the area’s other charms. Like delving into the antique arcades crammed with silverware, paintings and the occasional stuffed boar. Or perusing the market stalls on a Saturday before settling down for brunch. And beyond that? You’ll also find boutique cinemas, envelope-pushing theatre in gilded settings and one of the city’s most niche museums, dedicated, as it is, to the development of brands, packaging and advertising.